Logo Design

Visual Identity

UX Design


Telling a little bit of magic

SWOB stands for Storyworld builders. SWOB is an overarching company which creates, with a big poule of authors, different story worlds. These story worlds have different kind of outcomes such as boardgames and videogames. 

A simple, yet magical visual identity that can unify the different story worlds under the SWOB brand while allowing the artwork of each story world to stand out.

The final deliverables of the project included a new visual identity, logo, typography, color scheme, and website design. Also guidelines for the use of the visual identity were essential to ensure consistency across all communication channels.